A 3D visualization shows the expected result even before the completion of products or structures. By a before / after comparison, individual work steps, production processes or functions can be shown. The technique may also attract attention as a design tool by e.g. 3D animated company logos.
In addition to a purely illustrative look, the 3D visualization can also be implemented photo-realistically, ie with realistic light calculation and high-resolution textures. Photorealistic 3D visualizations look like they are filmed in real life. A 3D visualization clearly illustrates complex processes and illustrates the advantages of products comprehensibly.