Shooting Report Corporate film with DSLR and Technicolor Picture Style

The aim of the image film is to show the quality of the products. The film gives customers and interested parties an insight into the production and a sense of security and trust.
In the staging of this image film, it is especially important to show the people that create this quality every day. The film shows that the company has successfully implemented a combination of craftsmanship with the optimized processes of industrial production.
The film production values a steady camera work, with sequence shots on dolly and crane – a staged production with lighting design and cinematic depth of field.

To achieve those “soft” cinematic images, the 7D with 25p mode is the first choice of the UNEM-Filmproduktion. With the follow focus system of redrock micro focus pulling during
dolly shots and crane shots, with the APS-C sensor (90% of the size of SUPER-35 FILM) is no problem and the result is a convincing film look. A high quality optical look to match the quality of the “rekord” windows and doors.
The individual product lines were integrated into the film and combined with cut scenes, such as forest and studio takes.
The intro of the film and the eye-catcher for the viewer is the subject of quality, images from the wood production and a rhetorical question, “What does it take to create quality?” to motivate the audience to watch.

After an informative briefing and a factory tour with the marketing department, a challenging script with more than 80 scenes in the procution halls have been written. Therefore, a thorough planning is important for the use of crane, dolly and light as a large factory can’t just be stopped. In the screening of the location we are looking for interesting perspectives and are determining the shots. Based on a scene overview with photographs as a storyboard the order to shoot the film is planned.

With a grey carton background and tripods a mobile studio have been built in the production, for beauty shots of the products.

To support the emotional pictures warm colors were used. Hard contrasts should be avoided, so we used a flattened S-curve in the color correction for the flat image of the Technicolor Style.

Post-production took five days, including grading and sound mixing. The voice over text for the image film was spoken by the speaker Gilles Karolyi. The sound of his voice was just right for the story. A great collaboration.
The soundtrack for the film is kept very classic – An ensemble of chimes, harps, a piano melody with a gentle “chorus” of strings and cello. The highlight of the composition – a brass of trumpets, tuba, and
it’s refined with a subtle drum march.